Swarovski is defined by its founder’s mastery in crystal cutting and a strong sense of innovative and contemporary designs. “The Art of Performance” offers a unique insight into the brand‘s most valuable creations and helps to understand the important role of Swarovski crystals in a worldwide context.įashion Diesel: Reshaping the Fashion World Daniel Swarovski pioneered the world of jewelry, creating what is now referred to as conscious luxury, affordable yet high-quality glass gemstones and crystals. The Italian clothing brand Diesel launches its new PROTOTYPE sneaker through a digital campaign. Renzo Rosso chose the name “Diesel” for the brand in 1978, which is meant to be an expression for “alternative energy,” a node to Rosso’s enduring passion for an original and innovative approach to fashion.

The release of the sneaker is accompanied by an original NFT created by the digital fashion house The Fabricant, a company that strives and prospers in developing 3D narratives and digital couture. By doing so, The Fabricant creates an intersection of fashion and technology. By collaborating with this progressive fashion brand, Diesel is significantly involved in paving the way towards a new, digitalized, and in particular less harmful fashion world. Creative Director Glenn Martens designed the new PROTOTYPE sneaker with an innovative approach in terms of aesthetic footwear design. The unisex sneaker is available in a bold and distinctive blue, red, and white colorway. It is adorned with recurring rubber straps and asymmetric lacing and features an industrial outsole tread pattern. With the PROTOTYPE sneaker, Diesel creates a visual reflection of a new digitalized era and introduces a new form of sneaker releases, resulting in digital pieces of art.įashion Sabotaging Conventions of Jewelry Designįree from confines tethered to self.

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